Overview. Yammer's first user conference at the Westin St. Francis, San Francisco.

Role. Led promotional strategies to drive registration, including email, social and paid digital; directed and project managed creative team; managed all print collateral, onsite signage and booth creative.

Credits: Tones Porter, Jee Kang, Linda Hong - design; Jenny Thai - content; Tiffany Ordon - Director of Events.

Overview. Yammer's global traveling events.

Role. Led promotional campaign strategies to drive registration, including email, social and paid digital; project managed creative team.

Credits: Tones Porter, Jee Kang, Linda Hong - design; Jenny Thai - content; Tiffany Ordon - Director of Events.

Overview. Yammer thought leadership webinar series refresh and rebranding.

Role. Led webinar rebranding with updated logo, email and landing page designs; ran monthly thought leadership webinars with partners and customers; delivered qualified leads to sales.

Credits: Linda Hong - design and development.

Overview. A brand awareness campaign, featuring a fictional spot and supporting customer testimonials demonstrating the serendipitous power of a social enterprise network in the workplace.

Role. Launched paid, earned and owned promotional strategy; led multi-faceted creative approach; photo research / sourcing; print assets for 2014 SharePoint Conference; legal approvals; content development; media strategy; optimization and reporting.

Credits: Linda Hong - design; Joel Cloralt and Erin Ng - development and QA; Dan Reid and Devon Watts - video direction (customer videos); Jenny Thai - content.

Overview. Logikcull public site redesign.

Role. Managed outside creative agency to execute design; determined site architecture; oversaw outside SEO vendor for content and technical support; QA support; content development support.

Credits: Super Eight Studios - design; Pete Lambert - development.